ABSTRACT
The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control. The researcher also undertook a study of the population size and area of study for collection of data about the population. The researcher used questionnaire to determine the attitude of customers and company personnel’s about. The administering of the questionnaire was done in such a way that not part of the customer was neglected. The sample size and sampling technique used by the researcher was dividing the questionnaire into customers and company personnel’s by using Bourley’s formular in determine them to make sure that a good representation of the entire element in the market was represented. The presentation and analysis of data for testing hypothesis was the chi – square method since data gotten appear low and incomprehensible percentage were used to make them clear. Finally, the researcher recommended to ANAMMCO that their effectiveness of their marketing planning and control must be improved more than it is to enable their plan be more effective.
Abstract
This project examines the comparative study of the performances of government owned and privately owned broadcasting media organ...
ABSTRACT
This study evaluated the pharmacognostic standards and antibacterial properties of the leaf extracts of Swartzia madagascariensi...
ABSTRACT
The study on the “Analysis of Students’ Achievement in Islamic Studies using Different Teaching Methods in Selected...
ABSTRACT
One hundred and six faecal samples were analyzed to detect the sporadic involvement of E. coli O157:H7, other Enterohaemorrhagic...
BACKGROUND OF THE STUDY
Banks and financial Institutions are the most acceptable versatile, delicate .and popular forms of the present da...
ABSTRACT
Drinking water can contain fluoride which is effective in preventing dental caries at concentration of ≤1.5 mg/L however at c...
Background to the Study
The authority and power of the National assembly and state legislatures to conduct oversight is...
ABSTRACT
This research was carried out to determine the effect of administration of Achomanes Difformis (blume)
ABSTRACT The need to have adequate record about savings and investment necessitated this study. The spe...
ABSTRACT The aim of this study was to determine application of new media in Radio Niger, Minna. The study adopted survey...
ANALYSIS OF SAVINGS AND INVESTMENT STRATEGIES AMONG CASSAVA PROCESSORS
APPLICATION OF NEW MEDIA IN JOURNALISM PRACTICE CASE STUDY OF RADIO NIGER, MINNA