THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher undertake a background study of the company which enable the researcher touch some major problems encountered by the company marketing planning and control. The researcher also undertook a study of the population size and area of study for collection of data about the population. The researcher used questionnaire to determine the attitude of customers and company personnel’s about. The administering of the questionnaire was done in such a way that not part of the customer was neglected. The sample size and sampling technique used by the researcher was dividing the questionnaire into customers and company personnel’s by using Bourley’s formular in determine them to make sure that a good representation of the entire element in the market was represented. The presentation and analysis of data for testing hypothesis was the chi – square method since data gotten appear low and incomprehensible percentage were used to make them clear. Finally, the researcher recommended to ANAMMCO that their effectiveness of their marketing planning and control must be improved more than it is to enable their plan be more effective.
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